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As the engines of our economy, businesses are in a unique position to lead efforts to improve our environment and engage Americans in the process. Partnerships with the National Forest Foundation offer leading American businesses an opportunity to demonstrate positive environmental leadership with a trusted and professional nonprofit partner.
More than half of global consumers will pay more for a product if it is produced by a company that engages in corporate environmental responsibility. Improved corporate sustainability is linked to improved public image, financial performance and employee retention.*
Choosing to plant trees is more than a marketing campaign, and it’s more than checking a box in a sustainability strategy. Choosing to partner with the NFF is a choice to invest in our open spaces, clean water, wildlife habitat and the future of our National Forests.
Mizuno Corporation is a sporting equipment manufacturer established in Japan in 1906. Since their founding, they have taken special pride and pleasure in being able to participate in the exciting world of sports and providing sports equipment of the highest quality. Everyone involved is guided by the ideal of true sportsmanship. It has been this way for over 100 years and is still true today. It is evident in their corporate philosophy which, simply stated, is "Contributing to society through the advancement of sporting goods and the promotion of sports."
In September 2022, Mizuno released the Wave Neo collection, working to bridge the gap between sustainability and performance. They are planting 100,000 trees this year to balance the carbon footprint of the Wave Neo Ultra and Wave Neo Wind.
*Clark, Gordon L. and Feiner, Andreas and Viehs, Michael, “From the Stockholder to the Stakeholder: How Sustainability Can Drive Financial Outperformance.” SSRN Electronic Journal, 2015. SSRN.
Cohen, E., Taylor, S., & Muller-Carmen, M. "HR’s role in corporate social responsibility and sustainability." SHRM Foundation.
“The Sustainability Imperative.” Nielsen, March 12, 2015.