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As the engines of our economy, businesses are in a unique position to lead efforts to improve our environment and engage Americans in the process. Partnerships with the National Forest Foundation offer leading American businesses an opportunity to demonstrate positive environmental leadership with a trusted and professional nonprofit partner.
More than half of global consumers will pay more for a product if it is produced by a company that engages in corporate environmental responsibility. Improved corporate sustainability is linked to improved public image, financial performance and employee retention.*
Choosing to plant trees is more than a marketing campaign, and it’s more than checking a box in a sustainability strategy. Choosing to partner with the NFF is a choice to invest in our open spaces, clean water, wildlife habitat and the future of our National Forests.
Maybelline & Garnier are thrilled to partner with the National Forest Foundation to reforest roughly 330 acres of treasured public lands. With a deep commitment to green principles and sustainable practices, their support will help plant over 100,000 trees on National Forests across the country!
*Clark, Gordon L. and Feiner, Andreas and Viehs, Michael, “From the Stockholder to the Stakeholder: How Sustainability Can Drive Financial Outperformance.” SSRN Electronic Journal, 2015. SSRN.
Cohen, E., Taylor, S., & Muller-Carmen, M. "HR’s role in corporate social responsibility and sustainability." SHRM Foundation.
“The Sustainability Imperative.” Nielsen, March 12, 2015.