Globe has stepped off the fast fashion treadmill and committed to a more sustainable path. Their contributions to the National Forest Foundation have seen over 100,000 trees planted in National Forests to date. Globe Skateboarding rider, Sammy Montano, is helping to build on this contribution with the release of his Dimension shoe colorway.
As a brand built and run by skateboarders, surfers, and snowboarders, the environment has always been important to us. But it hasn’t always been the driving force behind our business decisions. Years of internal conversations around our environmental impact and about how we can do better brought us to a turning point back in 2018, where we announced that we would be stepping of the fast-fashion treadmill and making sweeping changes to become more sustainable as a brand.
We call our approach Living Low Velocity, and this has become the guiding ethos for us in developing greater environmental awareness, enhancing our commitment to sustainability, and finding ways to support the regrowth of our natural resources. As one of the market’s largest manufacturers of premium skateboards, our role in the consumption of forest-harvested materials was a clear priority. So, we made it our goal to engage in forestry efforts that replace more timber than we consume. This goal became the basis for our ReGrowth initiative – and by far its greatest element is our work with the National Forest Foundation.
Through ReGrowth, we have made contributions to the National Forest Foundation’s 50 Million For Our Forests campaign that have seen more than 100,000 trees planted in North American National Forests. In 2021 alone, the trees that we helped plant amounted to well over three times the number that we harvested to make our skateboards over the same period. This success is complemented by our efforts to integrate more sustainable materials in our skateboard decks, such as bamboo and up-cycled coconut husks.
In an upcoming development that combines our continued commitment to improving the sustainability of our footwear with the progress we have made in ReGrowth – we’re proud to announce the release of a white colorway of our high-top skate shoe, the Dimension. Aesthetically inspired by our past heritage skate shoe classics, this new Dimension colorway is an eco-conscious design that has been created in collaboration with Globe Skateboarding team rider, Sammy Montano. And for every pair sold, we will be donating a dollar to the National Forest Foundation’s 50 Million For Our Forests campaign.
On the launch of his new Dimension colourway, Sammy has declared: “I’m stoked that we will donate a dollar from each sale of the Dimension to the National Forest Foundation and their 50 Million For Our Forests campaign before the end of the year. That’s a tree for every pair.”
At Globe, we know that we are far from perfect. But we are making continual progress in our efforts to become more sustainable as a brand.
United by over three decades of boardsports, street culture, design and film, GLOBE represents an international network of riders and designers. Emerging out of the Melbourne underground skate scene of the 1970s, Australian brothers Stephen, Peter and Matt Hill started a skateboard distribution business that set off a new movement in Australia and eventually led to the launch of the GLOBE brand in 1994. GLOBE is premium boardsports footwear, apparel and skateboards. Globe’s head-to-toe Globe surfers include Taj Burrow, Dion Agius and Shaun Manners, along with Austyn Gillette, Mark Appleyard, Sammy Montano and Aaron Kim on the Globe Skateboarding team.
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Header photo by Melissa Rosin, Willamette National Forest, Oregon