NFF + Bronco Wild Fund

Promoting the responsible enjoyment of the great outdoors through the support of preservation and access

Photo by First Track Productions

The National Forest Foundation is honored to be a part of the Bronco Wild Fund, a fund created and designed by Ford Bronco to promote the responsible enjoyment of the great outdoors through the support of preservation and access.

In 2021, through the Bronco Wild Fund and NFF alliance, we are planting over 1 million trees, working on projects to restore forest resiliency and to improve access for recreational use, and promoting stewardship and recreating responsibly on our National Forests.

With its investment of over $1 million towards reforestation, Ford and the Bronco Wild Fund is one of our biggest single-year donor to our 50 Million for Our Forests campaign to date.

Bronco Wild Fund

Inspired through the relaunch of the Ford Bronco, the Bronco Wild Fund was created from a deep respect for our public lands and a commitment to helping these lands continue to be a world of wonder for all. The Bronco Wild Fund supports organizations working to keep the great outdoors great. A portion of the profits from every Bronco sold goes directly to Bronco Wild Fund collaborator initiatives to help build a legacy of access, preservation and stewardship from the ground up, and to connect people to the outdoors, responsibly.

Other organizations supported through the Bronco Wild Fund include Outward Bound, Tread Lightly, America’s State Parks, and Sons of Smokey.

First Track Productions

Why Tree Planting?

Through our collaboration to plant over 1 million trees, Bronco Wild Fund and the NFF are supporting reforestation of areas that have been severely impacted by wildfire or other natural disturbances. Planting trees helps mitigate against climate change, supports wildfire recovery efforts, and improves wildlife habitat for thousands of species that call our National Forests home. Planting trees also helps restore and protect the watersheds that millions of Americans depend upon for drinking water.

Healthy forests support rural economies, support the outdoor recreation economy, and provide immeasurable natural capital. Investment in the NFF’s 50 Million for our Forests campaign is an investment for all of us.

Click here for more information about our tree planting program and how to support it.

Photo by Dave Gardner

2021 Ford Bronco Firecrew Rig

Ford Motor Company built the Ford Bronco Filson Firecrew concept rig in collaboration with Filson, another NFF supporter, to honor and support the NFF and wildland firefighters who work day-in and day-out to protect our National Forests and communities adjacent to them. This one-of-a-kind vehicle takes the capability and durability of Ford’s newest 4×4 SUV and outfits it to support wildland firefighting. The Ford + Filson collaboration goes beyond just the vehicle: it underscores a larger effort of conservation and reforestation, with both companies supporting the NFF’s post-fire reforestation projects, and other work to benefit National Forests and the people who work and play on them.

"Filson has, for years, been a fantastic partner in our work on National Forests. We are grateful and excited for Filson’s expanded support of our 50 Million for Our Forests campaign through the Filson x Bronco product collection, and our new collaboration with the Bronco Wild Fund. This support will help us achieve our goal to plant 50 million trees to restore National Forests disturbed by severe wildfire, pests and disease, and to protect our water supply and air quality, all while sequestering carbon." - NFF President & CEO Mary Mitsos

Drive Your National Forests Blog Series

Whether the road is a highway or a dirt track, driving tours are one of the most popular ways to experience our incredible National Forests. Thanks to support from Ford’s Bronco Wild Fund, the NFF is helping ensure our National Forests stay beautiful and healthy for all users of our public lands. Through this blog series, we’re highlighting just a few of the incredible routes Bronco owners and all drivers can take to connect with their National Forests. Remember to know before you go by checking with local managing agencies for updates and restrictions.

Photo by First Tracks Productions

2021 Projects


  • Conecuh National Forest
  • Talladega National Forest


  • Sierra National Forest
  • Stanislaus National Forest


  • Apalachicola National Forest


  • Chattahoochee-Oconee National Forest


  • Boise National Forest


  • Hiawatha National Forest


  • Beaverhead-Deerlodge National Forest
  • Flathead National Forest
  • Helena-Lewis and Clark National Forest
  • Lolo National Forest

North Carolina

  • Uwharrie National Forest
  • Croatan National Forest
  • Nantahala National Forest
  • Pisgah National Forest


  • Fremont-Winema National Forest
  • Umpqua National Forest


  • Colville National Forest
  • Okanogan-Wenatchee National Forest

Other Projects

Arizona - Sierra Vista ‘Border 3’ Forest Health and Fire Risk Reduction Project on the Coronado National Forest. This project will reduce uncharacteristic wildfire risk, and improve wildlife habitat, watershed conditions, and unique pine/oak woodland habitat.

California - Elizabeth Lake Day Use Area Improvements Project on the Angeles National Forest. The NFF is working with the Angeles National Forest to restore and reopen this wildfire damaged recreation area, to provide more recreation opportunities in a part of the Forest where many picnic areas, campgrounds, and other recreation areas were closed after the 2013 Powerhouse Fire.

Colorado - Wilder-Highlands Mountain Pine Beetle Response Project, Grand Mesa, Uncompahgre and Gunnison National Forests. This project is a proactive effort to stem the spread of the mountain pine beetle in order to mitigate dead and dying lodgepole pine trees, reduce the risk of catastrophic wildfire, and protect water quality in the Taylor River watershed.

Illinois – Prairie Restoration, Midewin National Tallgrass Prairie. With the help of the Bronco Wild Fund to get us across the finish line we are wrapping up a $6,700,000 multi-year effort to restore hundreds of acres of native prairie habitat.